portfolio-SW — Matthew Petz

Working with the dev team, I helped develop the look and feel of the app UX/UI. We also worked with Lucasfilm for seasonal refreshes of the app icon and home screen to align with their priorities.

I designed and art directed for the Topps Digital San Diego Comic Con initiatives more than a few times.
This included poster and card giveaways, code redemptions, a vintage card Photo Booth, and cross promotions.

The launch of the Star Wars app was so popular, Topps decided to make a physical collection for retail.
I worked with the physical team to create the product.

Working with of dev team I helped developed enacted collectibles - including sketch cards that users could watch as a timelapse.

This is a SMALL sampling of the thousands of cards we released in the app each year.
I was the art director, designer and in some cases illustrator.